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‘If your actions inspire others to dream more, learn more, do more, and become more, you are a leader.’

~ John Quincy Adams

awards - about Stacey page

Ashley Coaching - Leadership CoachingI remember it very clearly. I was sitting in the Boardroom of Tower One. It was a brilliant afternoon. I was looking out of the floor to ceiling windows as the sun was just beginning to set behind the trees.

The organisation I was working for was moving towards becoming a values-based organisation. I had spent the entire day in a workshop about values, part of which was to identify my own values about my work, and the organisation I work for.

I joined this company in start-up, was employee number seven and had been offered incredible opportunities during my time there. I’d worked all over the world. I’d run international projects. I basically had a free hand in my own department because I was the domain expert as well as the leader, and I had moved into ever more influential and interesting leadership roles.

Growing from an initial team of 3, to leading teams of hundreds, budgets of $100Ms, I led significant change and transformation programs in Australia and Overseas. I had led professional industry conferences, the creation of standards, developed new career pathways for my team members, had the highest levels of engagement in the organisation, and was sought after as a coach and mentor.

So I was sitting in the workshop at the end of the day, reflecting on my values and watching this beautiful sunset. In that moment I realised that my values around my work, career and organisation weren’t being supported.

I had enjoyed my time there and it was time to leave.

I wasn’t satisfied to be one great leader within one organisation, I wanted to create more great leaders in lots of organisations. So in that moment, I made the decision to leave a very comfortable organisation, in a very comfortable role, doing what I was very good at doing, and make a bigger difference.

I had always wanted to be the CEO, and then it just wasn’t important anymore.

Now it was about elevating the practice of leadership.

What I was born to do.

‘Leaders become great not because of their power but because of their ability to empower others.’

~John Maxwell


I work with leaders in large organisations, to create even more leaders. People who can not only lead high performance, but lead large transformation and change, who in their own ways will make a bigger difference.

I’m obsessed with possibility and creating the opportunity for leaders to lead in possibility.

With over 30 years’ experience, I have helped 1000’s to develop their leadership competence, confidence and credibility. I am the author of two books on leadership, including Amazon #1 Best Seller The New Leader. I have been featured in The Age, Sydney Morning Herald, INTHEBLACK, HRD, CEO Magazine & Coaching World.

I typically speak at conferences, run workshops, consult and coach.

I help HRD’s, People & Culture Executives, C Suite, Executives, Transformation & Change Leaders:

✔️ Build the practical foundations for effective leadership
✔️ Get out of the trenches, to lead strategically and with influence
✔️ Transition quickly and effectively to leading larger, more complex portfolios
✔️ Effectively lead change and transformation
✔️ Develop a coaching toolkit and approach
✔️ Create a leadership coaching capability

I work with aspirational leaders who:

  • Are prepared to hold the mirror up
  • Want to learn and grow their leadership
  • Will be accountable – we’re in this together, but it’s not a done for your process
  • Will ask for help when they need it
  • Believe they have a fundamental responsibility to develop other leaders

Highlights And Awards

  • Linkedin Top Voices 2018
  • Silver Stevie Award – Coach of the Year 2019
  • Bronze Stevie Award – Female Executive of the Year 2019
  • Bronze Stevie Award – Coach of the Year 2017
  • Bronze Stevie Award – Women Helping Women 2017
  • Nominated Telstra Business Women’s Awards 2020, 2019, 2018, 2017, 2013
  • Nominate Telstra Business Awards 4 times 2019, 2018, 2016, 2015
  • Most Influential Woman in Executive Coaching 2020 Australia
  • Best in Executive Coaching Services Australia in 2019
  • Excellence in Executive Coaching Services Australia 2018
  • Professional Certified Coach, International Coaching Federation
  • Fellow of CPA Australia
  • Fellow of Institute of Managers & Leaders
  • Professional Member of Career Development of Australia
  • Accredited in MBTI, DISC, Extended DISC, Strengthscope, Science of Happiness at work
  • Author of two books on leadership
  • Featured in The Age, Sydney Morning Herald, Canberra Times, In The Black Magazine, CEO Magazine, HRD, Coaching World & Global Coaching
Memberships and Accreditations

‘Leadership is not defined by the exercise of power but by the capacity to increase the sense of power among those led. The most essential work of the leader is to create more leaders.’

~Mary Parker Follett


Organisations worked with


I have worked with Stacey over many years, in various capacities. Stacey is a consummate professional, experienced executive coach, trainer and mentor.

Stacey is highly regarded for her expertise in the leadership and coaching profession and brings great depth, insight and heart to all she does.

If you are lucky enough to work with Stacey, you will be forever changed for the better!

Tracey McMenamin
Tracey McMenaminExecutive HR & Transformation Consultant
Stacey was delightful to work with in the lead up to the event, and expertly led the discussion on Your tech journey: questions to ask before purchasing HR Tech.

She is an engaging speaker, adept at encouraging audience participation, and able to roll with the flow of an event.

She is energetic and insightful, and uses real-life examples to ensure the content is relevant and meaningful for the audience.
We would be delighted to work with Stacey again.

Stephanie Campanale
Stephanie CampanaleExecutive Producer, HR Summit series
Stacey was a speaker at our 5th International Conference at the Australian Chapter of ICAI.

She was very professional and knowledgeable. She connected with the audience straight away. She demonstrated that Leadership is not something to be scared of. The audience felt they had real takeaways from her session.

She created a fun and interactive environment and positives vibes for everyone.
Thank you, Stacey, for a wonderful session.

Madan Jangra
Madan JangraChairman ICAI, Australian Chapter
I worked with Stacey over a six-month period to explore alternative pathways to problem-solving and people management within my business.

Stacey was an expert guide to help me consider a variety of solutions which were not automatically top of mind. I found the process extremely enlightening.

Stacey has a deep appreciation of business management which resulted in our conversations often extending beyond the scope of what I expected.

I am deeply appreciative of her empathetic and collaborative style and would not hesitate to undertake further coaching with her in the future.

Mike BaardManaging Director Australasia NBC Universal
Stacey Ashley worked closely with my team at CSIRO during a period of innovation and transition. She was acutely perceptive of the stresses on the team and particularly useful to me during this period of time.

Stacey has strong theoretical foundations but is pragmatic and sensitive in her approach. I highly recommend Stacey and would work with her again without hesitation.

Elizabeth Eastland
Elizabeth EastlandDirector of Entrepreneurship UNSW
Stacey Ashley brings a great deal to Coach training! Her expertise in training, her teaching style and her mastery of coaching engage all participants with deep learning.

I am incredibly impressed with her ability to steer individuals, groups or teams using her vast repertoire of coaching tools to seek, explore and take responsibility for their goals and corresponding outcomes.

Stacey, thank you for sharing this expertise. I cannot wait to continue further coach training because of your input!

Kathryn Harden-Thew
Kathryn Harden-ThewLecturer, Learning Teaching and Curriculum at University of Wollongong