12 Dec HOW CEOs SHOULD MAKE USE OF THEIR INFLUENCE.
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Over the last few weeks, I’ve been having some very specific conversations with CEOs. Some individuals I am already working with. Some are brand new relationships we are exploring in terms of what they are going to focus on, the difference they want to make, and how I might be able to help them.
One of the most challenging aspects of the CEO role is there are so many things you could be influencing. The key to your impact though, is understanding which are the right things, and when is the right time.
What does your organisation, your people, and your stakeholders need from you most?
The CEO is the bridge between the organisation and its people. The CEO is often a bridge between the organisation and the rest of the community. Between the board and/or the shareholders and the organisation. Or perhaps between the local organisation and an international headquarters. The CEO may also be the bridge between the organisation and the marketplace, the organisation and the industry governing body. The CEO is sometimes the bridge between where we are now and where we want to be in the future.
So many dimensions in which the CEO can influence.
One of the biggest decisions a CEO needs to make is where they should be focusing the balance of their influence, relevant to the current context that they and their organisation are operating in.
Their focus and influence could be up to headquarters. It could be upwards to the board. It could be down into the organisation they are leading. The focus could be inwards with the organisation and perhaps transformation or change of direction that needs to happen, or it could be outwards to the marketplace, to customers, to industry.
What I would like to leave you with, whether you are a new CEO, an established CEO, or an aspiring CEO, are these questions:
- For the context you have right now, for the strategic direction and positioning of your organisation right now, where should you be focusing your influence to make the most impact?
What is the balance for you between focusing upwards and downwards, inside your organisation and outside your organisation?
- How will you bring this focus to life in 2026?
How will you ensure you are focused on the right things, in the right way, to make a difference as CEO in the context within which you operate?
I’d love to know your thoughts.
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