Stacey Ashley Leading Possibility for CFOs

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Leaders at all levels have been faced with a challenging couple of years and they’re breathing a sigh of relief that the end is in sight. What all leaders need to realise though is that 2020 marked the beginning of a long-term change, transition, and transformation to a new world order of work. There is a marathon of change in front of you and you need to be equipped and prepared so that you can support yourself, your team and your organisation in a sustainable way.

Many senior leaders will be facing a whole range of new and amplified leadership challenges. Including:

  • Leading a change that lasts years.

  • People who are feeling less connected now than they were in 2019. Less connected to their team and less connected to you, their leader.

  • People who have become disconnected from their purpose, which impacts their engagement, discretionary effort and their performance & productivity.

  • Keeping their organisation relevant in a world that has markedly changed.

  • Leading a hybrid working environment.

  • Exhaustion is setting in for many leaders and their people.

  • Unintentionally falling back into freeze and fright responses in the face of ever-increasing challenges.

While 2020 & 2021 have seen plenty of change happen as organisations and leaders have quickly responded to the conditions, there is more yet to do. In
order to create businesses and operations that are going to survive in the long-term, systemic change is required. CFOs are an integral part of making this happen. Not only by leading the finance function but also in your role as a trusted advisor to the CEO and the board.

You need to allow yourself the space to become an influencer and trusted advisor so that you can make the difference as a leader and guide your organisation to sustainability.

Leaders of emergent change do three things really well:

  1. They focus specifically on the important and impactful and stay out of the detail.

  2. They communicate continuously.

  3. They build capability, their own and their peoples.

This is where you need to focus. Get set up for success. Focus on yourself, elevate your leadership and have more impact. You will walk away from this program with clear strategies to lead sustainably over the long term.


  • Too focused on the immediate rather than the strategic?

  • Finding it challenging to sustain yourself and find flow on a regular basis?

  • Wondering about how to be visible and connected with your team, while building capability and accountability?

  • Wishing you had more ideas and strategies to lead the systemic change required to ensure the ongoing relevance and success of your team and business?

  • Wondering how to increase your influence with your CEO, Peers and Key Stakeholders?


This Program Is Ideal for
– Chief Financial Officers
– Finance Directors
– Senior Finance Leaders


  • An identified set of priorities and plan that allows you to focus only on the strategically important.
  • You will identify and tap into the things that contribute to you operating in your zone of genius, understanding your strengths and how to bring them to the fore.
  • You will develop a communication strategy to reconnect your team with each other and with you.
  • You will re-identify for yourself your purpose as a leader and how you connect to the purpose of your organisation.
  • You will understand what it means to lead systemic change and how to begin.
  • You will determine your next steps away from being the expert and towards becoming the trusted advisor for your CEO, your board, your peers, and your stakeholders.
  • You will establish how you can lead with influence and make a difference.

Leading Possibility for CFOs


  • You are already a high performer, yet know that you’re feeling tired and would benefit from a support structure, OR
  • You want to do your best but you’re not sure exactly what the right next steps are and in which order to take them, OR
  • You know it will be easier with the right support and accountability, AND
  • You are prepared to step up your leadership, including learning, supporting yourself and creating the space to lead.
  • You have a significant portfolio.
  • You understand that 2020 and 2021 were just the beginning of a significant change and that you as a leader need to be positioned to make a bigger impact in order to lead the change ahead.


  • You don’t want to level up your leadership
  • You feel like it’s not that important
  • You want someone else to do the hard work
  • You’re not interested in learning

We'll focus on

the three key dimensions of your leadership:

  • Your Self – how you face up, show up and step up as a leader every day.
  • Your Tribe – how you mentor, model and coach
  • Your World – what you champion, what you challenge and what you change

Leading Possibility venn

What Leading Possibility for CFO’s includes:

This is a 90-day intensive program for CFOs, finance directors and senior finance leaders who aim to make a significant impact for themselves, their teams and their CEOs.

✔ 6 x 90-minute individual coaching sessions with me
– Marathon Mindset
– Specific Focus
– Zone of Genius
– Connection
– Trusted Advisor
– Connection to Purpose
– Leading Systemic Change

✔ Strengths Profiling  & Review
✔ Participant Materials
✔ Copy of The New Leader by Stacey Ashley
✔ Copy of First Lead Yourself by Stacey Ashley
✔ Lifetime access to the 1000leaders initiative curriculum
✔ Leadership Performance Boost – 28 Day Self Coaching Challenge
✔ The Leadership Stretch e-book

The world is crying out for leadership right now, so now is the time for you to step up.

If you need the Space, the Strategies, and the Support to get traction fast and elevate your leadership then join me in Leading Possibility.

LP model
Dr Stacey Ashley - High Performance Coaching & Leadership Expert

Dr Stacey Ashley CSP is a High-Performance Leadership & Coaching expert.

Obsessed with possibility, Stacey helps leaders to navigate the complexities of globalisation, technological advancement, social interconnectivity, massively accelerating change, and a multi-generational workforce.

With over 30 years’ experience, Stacey has helped 1000’s to develop their leadership competence, confidence and credibility. The author of five Amazon #1 best-selling books about leadership, including the 2 latest, ‘Power Up” & “You’re On Mute,” she has been featured in The Age, Sydney Morning Herald, INTHEBLACK, HRD, CEO Magazine & Coaching World.

She helps HRD’s, People & Culture Executives, C Suite, Executives, Transformation & Change Leaders:
✔ Build the practical foundations for effective leadership
✔ Get out of the trenches, to lead strategically and with influence
✔ Transition quickly and effectively to leading larger, more complex portfolios
✔ Effectively lead change and transformation
✔ Develop a coaching toolkit and approach
✔ Create a leadership coaching capability

Stacey typically speaks at conferences, runs workshops, consults and coaches.



I have completed the program Leading Possibility for CFOs in 2021 with Stacey.

This program has given me valuable tools for me to be able to succeed in my CFO role and I have learnt how to inspire and motivate myself and the teams around me.

I also have re-identified the purpose of my role within the Company and have also developed skills to lead systemic change and to be the trusted expert and advisor to the MD, the Board, peers, and external stakeholders.
The success of this program has given significant improvements in my leadership skills, and it has also improved collaboration between my team, peers and my manager.

I particularly enjoyed the one-to-one coaching where I could speak honestly about problems I have faced in my role and Stacey gave me ideas and tools to overcome and succeed against them.

I am grateful for the opportunity to work with Stacey during this time and the skills, knowledge, ideas that we discussed will be useful for many years.

Rachael Pope
Rachael PopeChief Financial Officer, Century Engineering
Stacey Ashley worked closely with my team at CSIRO during a period of innovation and transition. She was acutely perceptive of the stresses on the team and particularly useful to me during this period of time. Stacey has strong theoretical foundations but is pragmatic and sensitive in her approach. I highly recommend Stacey and would work with her again without hesitation.
Elizabeth Eastland
Dr Elizabeth EastlandDirector of Entrepreneurship at UNSW
I have worked with Stacey over many years, in various capacities. Stacey is a consummate professional, experienced executive coach, trainer and mentor. Stacey is highly regarded for her expertise in the leadership and coaching profession and brings great depth, insight and heart to all she does. If you are lucky enough to work with Stacey, you will be forever changed for the better!
Tracey McMenamin
Tracey McMenaminExecutive Director HR Transformation | Workforce Relations at Northern Territory Government
Working with Stacey in the Leading Possibility Executive Coaching Program, I found her experience and insights incredibly valuable. I learned strategies for maintaining perseverance and momentum in an organisation with a challenging culture and behaviours. Having a regular check-in with someone outside the organisation kept me accountable, provided me objective advice, support and encouragement to keep me going.
Yvette Sims
Yvette SimsHead of Corporate Strategy & Enabling Services at Defence Housing Australia
Stacey Ashley has been my coach for over a year and over that time she has allowed me to focus on my career goals, transition to a new role, and enhance my skills in communication and planning. Stacey has allowed me to step up my performance and has changed how I work. Stacey has my highest recommendation to anyone looking to step up in their career.
Carmel Pollino
Carmel PollinoPrincipal Research Scientist at CSIRO
A brilliant and powerful coach – one 15 min session with Stacey was more valuable than months of my own research and thinking.
Andrew Biro
Andrew BiroSenior Change Manager | Change Coach | Business Transformation Specialist
I am fortunate to have had the opportunity to work with Stacey over the past 6 months. She is a wonderful coach with an ability to guide you through problems and help you develop the tools you need to achieve your goals. She is very professional and a great support. If you get the chance to work with her, jump at it!
Sara Hughes
Sara HughesSenior Legal Counsel at Accor Hotels
I recently completed Stacey’s group leadership program. It has been by far the best leadership coaching program that I have encountered. Stacey’s approach is logical, considered and highly effective. I have so many tools in my toolbox now and feeling positive about dealing with my leadership challenges. I would highly recommend connecting with Stacey and joining one of her programs. You won’t regret it.
Jo Hobson
Jo HobsonTax Director
I worked with Stacey over a six-month period to explore alternative pathways to problem-solving and people management within my business. Stacey was an expert guide to help me consider a variety of solutions which were not automatically top of mind.

I am deeply appreciative of her empathetic and collaborative style and would not hesitate to undertake further coaching with her.

Mike BaardManaging Director Australasia